WORK
Public Relations Intern
During the Summer of 2023, I was a Public Relations intern at BLKpr. During this internship, I assisted in developing and launching a Hello Molly brand event in Beverly Hills, CA. Check out the Pink Party Recap Report to learn more about the successful event.
Account Manager and Executive
For my Public Relations capstone, I was accepted into my university's student-run PR firm. I worked with two local Harrisonburg clients through this firm to generate deliverables, press releases, pitches, and content calendars for both organizations. Check out our work by clicking Read More!
Copywriter and Strategist
During my Creative Advertising capstone course, I worked in an agency to launch an ad campaign for the brand Summer Fridays. For this campaign, we were tasked with targeting a new audience and formulating a campaign that consisted of three print ads, one TV commercial, five social media advertisements, two OOH ads, one viral video, one guerilla marketing ad, and one brand product placement. Check out our work by clicking Discover More!
Social Media Advertising Manager
In my SMAD 315 class, "Digital Social Media Advertising," I worked in a team of eight to rebrand the JMU in L.A. social media and generate more awareness of the study abroad program. I also attended the study away program and assisted in creating content ideas. Click on the image to the right to review what we posted on JMU in L.A.'s social media and what we presented to our client.
Copywriter
In my SMAD 342 class, "Elements of Creative Advertising," I worked alongside two of my classmates to create a radio and video ad for the delivery service Starship. We were selected to have our ad on Breeze TV, JMU's student-run newscast. Click to Read More or on the image to check out our work!
Copywriter
In my SMAD 342 class, I worked alongside two classmates to create an advertisement campaign for the local grocery store Sharp Shopper. Through this project, we were tasked with designing a billboard, magazine, and transit ad! Click here or on the image to check out our campaign!
Social Media Director
I was elected to be our Social Media Director in the Communication Honor Society Lambda Pi Eta! Through this role, I manage and create content for our Instagram account. Click here or the image to read more about my work!
